Estate-Grade Protection. By Application.
Twelve placements per year. Twenty years of military and law enforcement standards behind every dog.
Currently Available for Placement
A small number of dogs are released for placement at any given time. Each is vetted, finished, and selected for a specific environment.
EDWS · Early Detection Warning System
Your Dog Detects Threats Before Your Alarm Does.
The first and only security platform built around the one defender that thinks.
Alarms react. Cameras record. EDWS prevents. The Early Detection Warning System integrates a trained Priority 1 canine with proprietary detection protocols and home technology — a single layered defense that reads context, anticipates intent, and responds in seconds, not minutes. Built by the only company that breeds, trains, and equips its own canines. Available exclusively to Priority 1 placements.
Protection That Lives With Your Family.
Steady at home. Decisive under pressure.
A Priority 1 canine is finished in real homes — around children, staff, guests, and the noise of daily life long before placement. Protection is a capability the dog carries, not a posture it holds.
When nothing is wrong, you have the most loyal companion your family will ever own. When something is wrong, you have the most decisive response in the room.
For Principals and Executives
Discreet. Controlled. Deployable Anywhere.
A Priority 1 canine moves with you. Through offices. Through private terminals. Through restaurants, hotels, board meetings, and the spaces in between.
Composed by default. Decisive when required. The only protective asset that earns the right to be in the room and disappears into it until the moment it matters.
Trained for the World You Actually Live In.
Every Priority 1 canine is finished in real environments not on staged training fields. Three disciplines define readiness.
Obedience & Control
Commands hold when noise, crowds, and chaos arrive. Your dog responds to you not to the room.
Environmental Acclimation
No adjustment period. Before placement, every dog has already worked in private residences, vehicles, terminals, and public spaces. They arrive in your world ready for it.
Threat Recognition. Measured Response.
A Priority 1 canine reads context before reacting. Composed when nothing is wrong. Decisive in the seconds that matter. Off the bite on command every time.
Our Clients Will Never Tell You About Us.
Every placement is governed by a mutual confidentiality agreement. Names, photographs, and locations remain private by their choice and ours. Our work is verified by referral, not by review.
""Calm with our children. Decisive when it matters. Worth every dollar.""Professional athlete, Southeast U.S.
""Their team operated with the same discretion we expect from our security detail.""Family office principal, Northeast U.S.
""The most loyal, sharpest protector we have ever owned.""Estate client, Southeast U.S.
The Placement Process
Every placement is private and deliberate. We do not sell from inventory. We match a specific dog to a specific household, and we walk that household through the transition personally.
1
Private Consultation
A direct conversation with Wade. Your household, your security profile, your daily life, and your expectations. No quotes are given and no dogs are discussed until the fit is understood.
2
Match. Not Inventory.
A specific dog is selected from current candidates based on temperament, environment, and household composition. If no dog meets the standard for your home, we wait. We do not force placements.
3
White-Glove Placement
Wade personally delivers your dog and remains with your family through the transition. Commands, protocols, environment, household routines every detail is integrated before we leave. Lifetime support begins the day we arrive.
The Family Behind Every Placement.
Priority 1 Canine is led by Wade and Lori Morrell. Wade a United States Marine Corps veteran with twenty years of combined military and law enforcement experience. Lori a career professional in canine selection, behavior, and family integration.
Together they have placed dogs with members of Middle Eastern royal households, professional athletes, family offices, executives, and U.S. households that prefer not to appear in print. Every Priority 1 canine is personally evaluated by Wade and personally delivered by him. There is no sales team. There is no middle layer. There is the Morrells, the dog, and the family it serves.
"It's not just about training a dog. It's about placing a guardian inside a household and giving that household the confidence to lead it." — Lori Morrell
National Television
As Seen on ABC's Shark Tank
The dogs spoke for themselves.
Priority 1 Canine was featured nationally on ABC's Shark Tank one of the few protection dog companies ever invited onto the program. The segment was unedited. The capability was unscripted. Watch the original aired clip below.
Priority 1 Canine Dog Food
The Best Security in the World Requires the Best Nutrition.
Long term performance starts with long term health. We feed our dogs high quality, freeze dried raw nutrition built for large, active working dogs. Joint health, mental clarity, and consistent performance throughout a working life.
Twelve Placements Per Year. By Application.
Every placement is private, deliberate, and matched to your environment. If you are considering a guardian for your family, your estate, or your travel, begin a direct conversation with Wade.
Begin a Private Conversation