About Priority One Canine: Elite Protection Dogs for Real-World Security

Priority One Canine provides fully trained, family-integrated protection dogs for individuals and organizations who need reliable, real-world personal security. These protection dogs are purpose-bred, professionally trained, and placed through a deliberate process that prioritizes control, stability, and everyday usability.

With every placement, Priority One delivers complete protection solutions built around the right dog, the right home, and long-term support.

What Priority One Canine Does

Priority One Canine provides elite protection dogs that function as both dependable family guardians and trusted companions. Protection dogs are fully trained and are placed with families through an intentional process.

Each dog is trained to:

Live calmly and confidently in a home environment
Integrate safely with children, guests, and daily routines
Respond decisively under real-world pressure
Operate with clear control and handler accountability

Why Priority One Canine

What sets our dogs apart from the rest? Experience. Precision. Protection you can trust.

Military & law enforcement certified training
Proven in high-risk deployments and home environments
Safe integration with children and families
Elite-level protection on demand

Who Priority One Canine Serves

Priority One Canine serves those who value personal safety and want protection that fits real life. The service is designed for real-world environments.

Priority One canines are for:

Families seeking a capable family guardian
Executives and business owners with elevated risk profiles
Professionals who travel or work in unpredictable environments
Individuals who value preparedness, discretion, and reliability

Clients do not need prior dog-handling experience, but they must be committed to responsible ownership.

How We Work

The placement process is structured, practical, and relationship-driven. Placements are guided by expertise, not customer selection alone.

The process includes:

Initial consultation to understand lifestyle, environment, and security needs
Client assessment to confirm suitability and expectations
Dog selection and matching based on temperament, capability, and fit
Delivery and handler training, conducted in the client's real environment
Ongoing guidance and support after placement

Wade and Lori Morrell - Priority One Canine Founders

"A trained dog is more than a deterrent — it's a statement of protection, discipline, and trust."

– Wade Morrell, Founder

Real-World Training in Action

See our elite protection dogs in real-life drills and scenarios.

As Seen On Shark Tank

Wade Morrell and Priority One Canine gained national attention with a powerful appearance on ABC’s Shark Tank — a testament to the real-world demand and trust in our elite training system.

Experience Behind the Program

Priority One Canine was founded by professionals with Marine Corps and law enforcement backgrounds. That experience informs the program's training philosophy and decision-making.

As a result, Priority One training methods reflect real operational environments, accountability, and risk awareness. These training skills are then applied to civilian family life.

Commitment to Reliability and Long-Term Support

After a dog is placed, Priority One Canine provides continued support to ensure the dog remains effective, stable, and integrated as family needs change.

Ongoing support includes:

Training guidance
Behavioral support and troubleshooting
Long-term partnership and accountability

Clients are not left to manage a complex protection animal alone. Instead, we provide a lasting working relationship.

Company Background

Priority One Canine was built around a simpler goal: provide capable protection dogs that work in real homes, with real people, under real conditions.

Placement remains intentionally limited to maintain standards, oversight, and accountability.

Frequently Asked Questions

What does Priority One Canine specialize in?

Priority One Canine specializes in fully trained, family-integrated protection dogs designed for real-world personal security.

Who typically works with Priority One Canine?

Clients include families, executives, and professionals who want dependable personal protection without sacrificing household stability.

How is Priority One Canine different from traditional dog trainers or breeders?

Priority One Canine does not offer basic obedience training or untrained dogs. We provide complete, professionally trained protection dogs with structured placement and long-term support.

Does Priority One Canine focus on family environments or professional security work?

The program is designed primarily for family and personal environments, not commercial security or sport use.

How involved are the founders in the training and placement process?

The founders remain directly involved in training standards, placement decisions, and client support to maintain consistency and accountability.

Does Priority One Canine place dogs nationwide?

Yes. Dogs are placed throughout the United States, with delivery and on-site training included.

What is the first step in working with Priority One Canine?

The first step is a conversation to assess needs, environment, and fit before any commitment is made.

Speaking With Priority One Canine

Choosing a protection dog is a serious decision. Priority One Canine encourages thoughtful evaluation, open discussion, and clear expectations.

If you are exploring whether a family-integrated protection dog is right for your situation, the next step is a conversation. Contact Priority One Canine today for a no-pressure discussion and get all your questions answered.

Schedule a Consultation