Priority 1 Canine vs Israel Protection K9
Short answer: both companies sell finished protection dogs at six figures. The differences are where the dog lived before you, who delivers it, and whether the price is in writing. Priority 1 Canine places trained protection dogs finished in American homes, delivered and integrated by Wade Morrell, at $150,000. Israel Protection K9 raises its dogs outside Jerusalem, flies them in, and publishes $100,000 to $250,000. Everything below comes from their site, their press, and ours.
Where the dog lived before you
Israel Protection K9 breeds and raises its dogs in-house in Israel. Their site describes roughly eighteen months of development, and the Times of Israel reported 45 dogs in training at once in March 2025. The dog you buy was raised there and shipped here.
Priority 1 Canine places finished adults selected from thousands and finished in real American homes, around children, staff, and guests, before they are offered. We place twelve a year. The dog has already lived the life it will live with you.
Who delivers it and how long they stay
Israel Protection K9 describes about a week of integration training at delivery and lists Hebrew commands. Priority 1 Canine delivers through one person: Wade Morrell. He brings the dog to your home and stays until it is integrated with your routines, your property, your vehicles, and your people. Lifetime support comes from the same phone number.
Price, in writing
Israel Protection K9 publishes $100,000 to $250,000 and lists individual dogs at $150,000 and $200,000, priced by pedigree and training level. In March 2025 their published range was $75,000 to $125,000. Priority 1 Canine is $150,000. One number, every placement, on every page. Read what $150,000 buys.
Breeds
Israel Protection K9 currently lists Belgian Malinois. Priority 1 Canine places German Shepherds, Belgian Malinois, Dobermans, Dutch Shepherds, and Rottweilers. A Malinois is the right dog for some households and the wrong dog for many. We match the dog to the house.
Background
Israel Protection K9 was co-founded by Eli Bobroff and Arik Deri, a former Israeli military dog handler, and began as a part-time operation in January 2023 according to the Times of Israel. Priority 1 Canine was founded by Wade Morrell after twenty years of United States military and law enforcement K9 work, was featured on ABC's Shark Tank, and is based in Obetz, Ohio, where you can visit by appointment.
Who should choose Israel Protection K9
You want a Malinois specifically, you value Israeli military training lineage, and you are comfortable with a dog raised abroad and a week of handover.
Why you will not find our client reviews online
We do not ask clients for Google reviews, Yelp reviews, or public testimonials. We do not post their names, faces, homes, or dogs on social media. Our clients buy a protection dog because they have something to protect. Publishing who they are would undo the purchase. If you need to hear from a client, ask Wade. References are given privately, by introduction, when a placement is being considered. A company that posts its clients' photos and reviews is telling you how it treats privacy. Judge that the way you would judge any other security provider.
Who should choose Priority 1 Canine
You want a finished adult that has already lived in an American home, you want the founder in your kitchen until the dog works, you want a choice of five breeds, and you want the price in writing before the first call. See the dogs available now, read the comparison of seven protection dog companies, or begin a private conversation.