Priority 1 Canine vs Svalinn

Short answer: Svalinn and Priority 1 Canine both sell finished protection dogs to families who can afford six figures. The differences are where the dog comes from, how many breeds you can choose from, how long the handover lasts, and whether the price is written down. Facts on Svalinn below come from its own site and from CNBC, checked November 4, 2026.

Where the dog comes from

Svalinn breeds its own dogs on a 170 acre ranch in Livingston, Montana. Its site says it selects for traits from old bloodlines rather than pedigree, and that it has bred and trained more than 350 dogs. CNBC reported on January 14, 2026 that up to 46 dogs live on the ranch at a time.

Priority 1 Canine does not breed. Wade Morrell selects finished adult dogs from proven working lines, out of thousands of candidates, then finishes them in real American homes around children, staff, and guests before placement. See how we select dogs.

Breeds: crosses versus five breeds

Svalinn sells crosses of German Shepherd, Dutch Shepherd, and Belgian Malinois lines. If you want one dog type, it is a good one.

Priority 1 Canine places five breeds: German Shepherd, Belgian Malinois, Doberman, Dutch Shepherd, and Rottweiler. A Doberman settles in an office or apartment. A Rottweiler holds an estate. Five breeds means the dog fits the house, not the other way around.

Delivery: three days versus until it is done

Per CNBC, a Svalinn trainer delivers each dog, spends about three days teaching the family, and often returns about 45 days later.

Wade Morrell delivers every Priority 1 Canine dog himself and stays in your home until the dog is working for your family. There is no fixed number of days. Lifetime support follows.

Price, in writing

Svalinn publishes no price on its site. CNBC reported $175,000 a dog on January 14, 2026.

Priority 1 Canine placements are $150,000, written on every page of this site. Read what $150,000 buys.

Who should choose Svalinn

Choose Svalinn if you want a shepherd cross bred and raised on one ranch from birth, you like the idea of visiting that ranch, and a three day handover with a follow up visit fits your household.

Why you will not find our client reviews online

Priority 1 Canine is a security company, not a dog trainer with a storefront. Wade Morrell has served 26 years in law enforcement and still serves, and has been commended by U.S. Army Special Forces for training their teams. Our clients include family members of a presidential cabinet member, members of a royal family, NFL, MLB, and PGA players, billionaires, and families who simply want to feel safe. Security clients do not post reviews. We do not post client names, homes, or dogs, and we do not publish testimonials. References are given privately, by introduction, once we know you are a serious buyer. Read why a security company never posts its clients.

Who should choose Priority 1 Canine

Choose Priority 1 Canine if you want a finished adult dog raised in an American home, a choice of five breeds, a price in writing, and the founder in your home until the job is done. Wade Morrell is a Marine Corps veteran with 26 years in law enforcement and still serving, has been commended by U.S. Army Special Forces for training their teams, and Priority 1 Canine was featured on ABC's Shark Tank. See protection dogs for sale, compare seven protection dog companies, or start a private consultation.